Jojo’s World

Hope you all are aware of the Microsoft’s latest Google Killer search engine “BING“. They launched their beta version few days back. Just go to Bing.com and see how it is and the enjoy the first looks. I didn’t like its front page design which looks awful. As there’s nothing in looks and what matters is the internal search technology, so I gave it a few shots.

First Experiance:

As an SEO/SEM business man the first approach was to compare our SERP’s in Google and the one’s in BING. Well to my surprise BING has the same SERP’s for the one’s we rank higher in Google. Most terms are in #1 to #5 range in both Google and Bing. So thats awesome for me! (I am forgiving the looks!..lol)

But I found for many serach queries the results in “Google” and “Bing” are almost same. For a particular page of a search term (especially front page) Google and Bing delivers almost similar results, on an avg you can find 5 similar results on pages of both Google and Bing

I haven’t gone that deep into search with Bing. Well you may try it yourself!

Most people are now talking about letters of BING, some says its “But Its Not Google” and one of my friend said it may be “Bing Is Not Google” Who knows?

So far it was okay! But today when I read from Facebook messages that “BING not allowing sex/porn/abusive related searches in India and some other countries” I felt sad that one more attempt to Kill Google is ending up as vain! I am saying this not because Bing is technologically bad or something.

If Bing is made to fight Google, it should beat Google in all means. When Google delivers results for searches related to sex/porn, If Bing is not delivering in name of ethics or some other reasons, its Bing’s failure.

Next foolishness is word “sex” doesn’t mean “porn”. “sex” also means “male” or “female”. So not delivering any results for term “sex” is not reasonable. Why Bing can’t deliver results from Wikipedia and sites related to “Sex Education” ?

But Bing is delivering for a term “What is Sex”, it may be bcz that query means more to education.

Also Microsoft should keep in mind that of the total Global search volume, more than 50% is related to sex/porn.

Microsoft could have chosen a different path. Instead of not delivering any results, they could have placed a warning message at the top of the page like, “This search may deliver explicit sexual results. If you are below 18 please consider  changing search terms”

Is that more good than delivering nothing! Microsoft should rethink!